Editorial Calendar

How we work

• Cadence: one anchor piece per week (Monday), 900–2,500 words. The last week of every month is the webinar recap: the questions parents asked, from the transcript.
• Formats: cornerstone guides (quarterly, become internal-link hubs), step-by-step plans, seasonal survival guides (refreshed on the same URL each year, never republished), Evidence Explained reviews (claim → what the studies show → what it means in India → what to ask your therapist; this format replaces news rewrites), community stories and data pieces.
• Every piece ships with: a meta description, one H1, alt text on every image, one contextual store link tagged utm_source=resources&utm_medium=blog&utm_campaign=<slug>, and the medical disclaimer wherever health is discussed.
• Evidence language: strong, moderate, early/mixed, or no good evidence. No supplement, drug or cure claims. Refer out (paediatrician, psychiatrist) explicitly. See the Editorial Guidelines.
• Verify before publish: scheme amounts, CBSE circulars, festival dates, prices; date-stamp anything that changes yearly.
• Audience split: parents about 60% of pieces; the rest for clinicians, schools and sensory-room buyers. Store blog (ableys.in/blogs) stays short and product-adjacent; Resources carries the depth. Never the same topic on both; always link across.

Recurring slots

Slot	When	Owner	Output
Webinar + recap	Last week, monthly	Community lead + guest clinician	Live session; transcript → Q&A post in the community and on the blog
Seasonal refresh	2–3 weeks before Navratri, Diwali, Holi, exams, summer, schools reopening	Editor	Same URL updated, dates verified, community tips added
Evidence Explained	Roughly every 6 weeks	Clinician author + editor	Graded review
Community story	Every 6–8 weeks	Community lead	First-person, edited, consent on file
Data piece	Twice a year	Editor	Original numbers (therapy-cost survey, reader survey) → press page

The calendar

Grouped by month. “Store route” is the collection a piece points to; “none” means it is a lead or community piece.

September 2026

Week of	Piece	Audience / pillar / format	Target query	Store route
14 Sep	The first 90 days after an autism diagnosis in India: what to do, in order UDID card, RPWD 2016 rights, finding an OT/SLP, what NOT to buy yet. Therapist-vetted. Becomes the #1 internal-link hub.	Parents · Newly Diagnosed · Cornerstone guide (2,500w)	what to do after autism diagnosis india	/the-general-foundational-explorer
14 Sep	Rewrite: 'AIIMS screen time study' → what it actually means for your toddler Replace the news rewrite with a parent-actionable version: 3 swaps for screen time under 3, no fear-mongering. Template for all 8 news posts.	Parents · Evidence Explained · Explainer rewrite (900w)	screen time autism toddler india	/for-communication-learning
21 Sep	Bedtime struggles: a 4-week wind-down plan for sensory-seeking kids Maps to store collection 'Bedtime Struggles'. Weighted blanket safety by age/weight (10% body-weight rule) as a boxed aside.	Parents · Home Life · Step-by-step plan	autistic child not sleeping bedtime routine	/bedtime-struggles
28 Sep	Navratri & Dussehra with a sensory-sensitive child: noise, crowds, garba Ear defenders, exit plan, visual schedule for the 9 nights. Publish 2 weeks before Navratri (10 Oct 2026).	Parents · Home Life · Seasonal survival guide	sensory overload festival autism	/calming-comfort-v2

October 2026

Week of	Piece	Audience / pillar / format	Target query	Store route
5 Oct	Sensory Processing Awareness Month: the 8 senses, explained for parents October = SPD Awareness Month. Interoception + proprioception + vestibular get equal billing; links to the Jan SPD guide.	Parents · Home Life · Illustrated explainer	what are the 8 senses sensory processing	/for-sensory-play-exploration
5 Oct	Building a sensory room in a school on a ₹2 lakh budget (and on ₹10 lakh) B2B liquidation route for high-ticket stock (bubble tubes, fiber optics, ball pool). Two tiers, downloadable floor plan, CTA → rehab.ableys.in enquiry.	Sensory rooms / B2B · Sensory Rooms · Buyer's guide + floor plan	sensory room for school india cost	/sensory-room-essentials
12 Oct	ADHD Awareness Month: fidgets that help vs fidgets that distract — an OT's rule Written by/with an OT. The rule: silent, one-hand, no visual reward. Doubles as a teacher handout (PDF).	Clinicians · Clinical · Clinician explainer	best fidgets for adhd classroom	/fidgets-focus-tools
19 Oct	Diwali without meltdowns: firecrackers, lights, relatives, sweets Diwali 8 Nov 2026. Noise-cancelling, a 'quiet room' agreement with relatives, sugar/food-texture strategies. Evergreen — update yearly.	Parents · Home Life · Seasonal survival guide	diwali autism sensory	/calming-comfort-v2
26 Oct	World OT Day: what an occupational therapist actually does (and how to find one in your city) 27 Oct. Feeds the Therapist Registration/directory pages — the site's only real lead product. Add 'find a therapist' CTA.	Parents · Newly Diagnosed · Explainer + directory tie-in	occupational therapist for autism near me	none

November 2026

Week of	Piece	Audience / pillar / format	Target query	Store route
2 Nov	Mealtime: a texture ladder for picky eating that isn't a fight Chewing/oral collection tie-in. Food chaining, 'no-thank-you bite', when it's SPD vs ARFID (refer out).	Parents · Home Life · Step-by-step plan	autistic child picky eating textures	/for-chewing-oral-needs
9 Nov	Children's Day: 10 sensory-friendly things to do in Indian cities this month 14 Nov. Crowd-sourced from the community — first post that asks members to contribute. Update yearly.	Community · Community · Listicle + community submissions	sensory friendly activities kids india	none
16 Nov	Weighted vests, blankets and lap pads: who they help, who they don't, how heavy Honest evidence grading (mixed for attention, decent for anxiety/sleep). Sizing table by body weight. Replaces product-page copy as the canonical link.	Clinicians · Clinical · Evidence-graded guide	weighted vest autism evidence	/weighted-compression
23 Nov	Exam season for a neurodivergent child: CBSE/ICSE accommodations you can actually claim Board exams start Feb. Scribe, extra time, exemption from 3rd language. Cite the circulars; team verifies current year's.	Schools · Classroom · Rights explainer	cbse exemptions autism adhd scribe extra time	none
30 Nov	Webinar recap + Q&A: 'Sensory diets at home' — the 20 questions parents asked Monthly webinar becomes a post (transcript → Q&A). Recurring format, last week of every month.	Community · Community · Webinar recap	sensory diet at home examples	/for-movement-energy

December 2026

Week of	Piece	Audience / pillar / format	Target query	Store route
7 Dec	International Day of Persons with Disabilities: the Indian schemes most parents never claim 3 Dec. UDID, Niramaya insurance, Disha/Vikaas centres, income-tax 80DD. Team verifies amounts before publish; date-stamp them.	Parents · Newly Diagnosed · Rights guide	niramaya scheme autism benefits india udid	none
14 Dec	Winter-break boredom: a 2-week sensory play plan with things already in your house Low-cost DIY first, then 'if you want to buy one thing' → Fine Motor & Learning.	Parents · Home Life · Activity plan	sensory activities at home winter	/for-sensory-play-exploration
21 Dec	2026 in review: what changed for autistic children in India this year Policy, research, community wins. Short. Sets up the 2027 series.	Evidence · Evidence Explained · Year review	autism india 2026	none

January 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
4 Jan	New year, one routine: how to build a morning visual schedule that survives January Refresh of the Jan-2026 visual-schedules guide; add printable PDF (email capture).	Parents · Home Life · Step-by-step + printable	visual schedule morning routine autism printable	/for-independence-life-skills
11 Jan	Is it autism, ADHD, SPD or just being three? A decision guide for worried parents High-volume query ('autism symptoms' bled ₹ in Ads). Ends with 'who to see first in India'. Therapist-vetted; no diagnosis by checklist.	Parents · Newly Diagnosed · Decision guide	difference between autism adhd spd toddler	none
18 Jan	Chewing and mouthing past age 3: when it's sensory, when it's dental, what helps Chew necklaces safety (breakaway clasp), what NOT to give.	Parents · Home Life · Explainer	child chews everything sensory	/chewing-mouthing
25 Jan	For OTs: setting up a 300 sq ft therapy room — equipment list with prices Uses the store's 'OT Equipment List with Picture' collection (107 items). Downloadable checklist. CTA → bulk enquiry.	Clinicians · Sensory Rooms · Equipment checklist	ot equipment list with prices india	/ot-equipments

February 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
1 Feb	Board exams: the 6-week regulation plan for an anxious neurodivergent teen Feb–Mar boards. Movement breaks, fidget rules, sleep, the accommodations post as prerequisite.	Schools · Classroom · Plan	exam anxiety autistic teenager	/for-focus-attention
8 Feb	Speech delay vs autism: what an SLP checks at 18, 24 and 36 months Written with an SLP. Red flags table by month; 'Better Hearing & Speech' tie-in later in May.	Clinicians · Clinical · Clinician explainer	speech delay or autism 2 year old	/for-communication-learning
15 Feb	Meltdown vs tantrum: what's happening in the body, and what to do in the first 60 seconds One of the most-searched parent questions. Printable 'first 60 seconds' card.	Parents · Home Life · Explainer + printable	meltdown vs tantrum autism	/calming-comfort-v2
22 Feb	Webinar recap: 'Getting a school to say yes' — inclusion under RPWD 2016 Recurring recap slot.	Community · Community · Webinar recap	rpwd act school admission autism	none

March 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
1 Mar	Holi with a sensory-sensitive child: colours, textures, crowds, water Holi 22 Mar 2027. Tactile-defensive kids; consent scripts for relatives; 'Avoids messy play' collection.	Parents · Home Life · Seasonal survival guide	holi autism sensory	/avoids-touch-textures
8 Mar	The classroom sensory toolkit: 12 things every inclusive teacher should have Women's Day angle optional. Bulk-pack CTA; PDF for school heads. Feeds the B2B search campaign.	Schools · Classroom · Listicle + bulk pack	sensory tools for classroom india	/classroom-bulk-packs
15 Mar	Summer-holiday planning: how to keep a routine when school stops for 6 weeks Indian summer break starts April/May. Visual weekly plan template.	Parents · Home Life · Plan	summer holidays routine autistic child	/for-independence-life-skills
22 Mar	Evidence Explained: what the research actually says about early intervention hours The 'Evidence Explained' template: claim → what studies show → what it means in India → what to ask your therapist. No supplement/drug claims.	Evidence · Evidence Explained · Evidence review (graded)	early intervention autism how many hours	none
29 Mar	Story: 'The year we stopped fighting bedtime' — a Bengaluru parent First-person, edited. Products mentioned only if the parent used them.	Community · Community · Parent story	—	/bedtime-struggles

April 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
5 Apr	World Autism Awareness Day: 12 things Indian autistic adults wish their parents had known 2 Apr. Autistic voices, not just parents. The month's anchor; pitch to media (press page).	Parents · Community · Feature	world autism day 2027 india	none
5 Apr	Autism Acceptance Month campaign: the 30-day #SensoryFriendlyHome challenge Daily micro-tasks from the Home Checklist post; community posts; store discount code tracked with UTM.	Community · Community · Campaign hub page	sensory friendly home checklist	/sensory-mats-flooring
12 Apr	Choosing a school: mainstream, inclusive, special — a questions-to-ask checklist Admissions season. Questions for the visit; red flags; the RPWD post as prerequisite.	Schools · Classroom · Checklist	best school for autistic child india how to choose	none
19 Apr	Swings, trampolines and spinning: vestibular input explained for parents Safety limits (spinning direction/duration), indoor options for flats. Swings & Movement collection.	Parents · Home Life · Explainer	vestibular input activities autism	/swings-movement
26 Apr	Webinar recap: 'Ask an OT anything' (April) Recurring.	Community · Community · Webinar recap	—	none

May 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
3 May	Summer heat and sensory kids: clothing tags, sweat, fans, and the pool May heat. Compression/seamless clothing; water play as proprioceptive input.	Parents · Home Life · Seasonal guide	autistic child heat sensitivity clothes	/avoids-touch-textures
10 May	Better Hearing & Speech Month: 15 games that build language without flashcards May. SLP-vetted; DIY first, then the store's communication tools.	Parents · Home Life · Activity list	speech therapy games at home for toddlers	/for-communication-learning
17 May	For clinics: how to run a 6-week summer sensory camp (and fill it) B2B: camp plan + equipment list + marketing template. Lead magnet for rehab.ableys.in.	Sensory rooms / B2B · Sensory Rooms · Playbook	sensory camp for kids summer india	/sensory-room-essentials
24 May	Fine motor at home: the 10-minute daily routine (putty, tweezers, clothespins) Therapy putty resistance levels explained (the store's hand-putty is a hero SKU).	Parents · Home Life · Routine	fine motor activities 4 year old at home	/fine-motor-learning
31 May	Evidence Explained: probiotics, diets and 'cures' — how to read an autism claim Directly addresses the leucovorin-type posts: a reusable 'how to judge a claim' framework. Medical disclaimer prominent.	Evidence · Evidence Explained · Evidence review	gluten free casein free diet autism evidence	none

June 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
7 Jun	New school year: the 'About my child' one-pager to hand every teacher June term start. Downloadable; the single most useful school artefact.	Schools · Classroom · Template + printable	about my child template for teachers autism	none
14 Jun	Monsoon indoors: 20 heavy-work activities for a flat with no garden Monsoon = indoor season. Proprioceptive 'heavy work' explained; balance & coordination tools.	Parents · Home Life · Activity list	heavy work activities for kids at home	/for-building-strength-body-awareness
21 Jun	Interoception: why your child doesn't notice hunger, pain or a full bladder Toilet training is a top parent pain; interoception is the missing concept. OT-authored.	Clinicians · Clinical · Clinician explainer	interoception autism toilet training	/for-independence-life-skills
28 Jun	Webinar recap: 'Toilet training the sensory way' (June) Recurring.	Community · Community · Webinar recap	toilet training autistic child	/for-independence-life-skills

July 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
5 Jul	The therapy-cost reality in India: what sessions cost by city, and how to make them count Survey the community + therapist directory. Original data = links/press. Update yearly.	Parents · Newly Diagnosed · Data piece	occupational therapy cost per session india	none
12 Jul	Home therapy corner: what to buy in what order (₹5k, ₹15k, ₹40k) Honest tiers; most families should stop at ₹15k. Highest-intent commerce post — link every product with UTM.	Parents · Home Life · Tiered buyer's guide	sensory room at home india cost	/sensory-room-essentials
19 Jul	Sibling life: helping brothers and sisters of an autistic child Under-served topic; strong share/email post.	Community · Community · Feature	siblings of autistic child support	none
26 Jul	Webinar recap: 'Managing aggression and self-injury' with a behaviour therapist (July) Sensitive topic — clinician-led, safety-first, refer-out criteria.	Community · Community · Webinar recap	autistic child hitting self what to do	/calming-comfort-v2

August 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
2 Aug	Raksha Bandhan / Independence Day: family gatherings and the 'exit plan' script Short, evergreen, updates the Diwali/Navratri playbook.	Parents · Home Life · Seasonal guide	family functions autistic child tips	/calming-comfort-v2
9 Aug	Teachers' toolkit: 5 sensory breaks that fit a 40-minute period Teachers' Day is 5 Sep — publish early so schools circulate it.	Schools · Classroom · Handout	sensory breaks in classroom ideas	/classroom-bulk-packs
16 Aug	Screen time, revisited: a realistic plan for a 4–8-year-old (not zero) Follow-up to the Sep-2026 rewrite; contrasts with the store blog's general screen-time post (link both ways).	Parents · Home Life · Plan	screen time rules for autistic child	/for-focus-attention
23 Aug	For clinics & schools: sensory room maintenance, hygiene and what breaks first After-sales content for B2B buyers; drives repeat/consumable orders.	Sensory rooms / B2B · Sensory Rooms · Ops guide	sensory room maintenance	/sensory-room-equipment
30 Aug	Webinar recap: 'Preparing for school transitions' (Aug) Recurring.	Community · Community · Webinar recap	—	none

September 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
6 Sep	Teachers' Day: 10 teachers who changed an autistic child's year — community nominations 5 Sep. Pure community/brand; media pitch.	Community · Community · Feature	—	none
13 Sep	Handwriting and pencil grip: when to worry, what an OT does, what helps at home Pen grips and putty as the product tie-in; school-term timing.	Parents · Home Life · Explainer	pencil grip problems 6 year old occupational therapy	/fine-motor-learning
20 Sep	Navratri & Dussehra survival guide (2027 update) Update, don't republish — same URL, refreshed dates/tips. Navratri 2027 starts 30 Sep.	Parents · Home Life · Seasonal refresh	—	/calming-comfort-v2
27 Sep	Evidence Explained: what 'sensory integration therapy' evidence really shows (and why OTs still use it) Honest, graded; explains ASI fidelity. Strong clinician-share post.	Evidence · Evidence Explained · Evidence review	sensory integration therapy evidence	none

October 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
4 Oct	SPD Awareness Month 2027: the sensory profile quiz — is your child a seeker, avoider or both? Maps directly to the store's 'Seeker/Calmer/Explorer' persona collections. Email capture; results page links the right collection.	Parents · Home Life · Interactive quiz	sensory seeker or avoider quiz	/the-active-seeker
11 Oct	ADHD Awareness Month: the homework hour — a movement-first routine Wobble cushions, timers, fidget rules from the 2026 OT post.	Parents · Home Life · Routine	adhd homework routine tips	/for-focus-attention
18 Oct	Diwali survival guide (2027 update) + the community 'quiet Diwali' map Diwali 29 Oct 2027. Refresh same URL; add community-submitted quiet venues.	Parents · Home Life · Seasonal refresh	—	/calming-comfort-v2
25 Oct	World OT Day: a day in the life of a paediatric OT in India (video + post) Recruit directory therapists; feeds Therapist Registration.	Clinicians · Community · Feature	—	none

November 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
1 Nov	Sleep, revisited: melatonin, weighted blankets and what Indian paediatricians say Paediatrician-reviewed. No dosing advice; when to consult.	Clinicians · Clinical · Evidence-graded guide	melatonin for autistic child india	/weighted-compression
8 Nov	Children's Day 2027: sensory-friendly outings map (community update) Refresh the 2026 list; same URL.	Community · Community · Refresh	—	none
15 Nov	Gift guide: sensory gifts by need, not by age (for relatives who ask what to buy) Winter/Christmas + the store's Q4 push. Every item links with UTM; framed by need (seeker/avoider/oral/fine-motor).	Parents · Home Life · Gift guide	sensory toys gift ideas autistic child	/bestsellers
22 Nov	For schools: writing a sensory-room proposal your management will approve Budget cycle for schools is Dec–Feb. Proposal template (docx) + ROI framing; CTA → rehab.ableys.in.	Sensory rooms / B2B · Sensory Rooms · Template	sensory room proposal school	/sensory-room-essentials
29 Nov	Webinar recap: 'Year-end therapy review — what to change for next year' (Nov) Recurring.	Community · Community · Webinar recap	—	none

December 2027

Week of	Piece	Audience / pillar / format	Target query	Store route
6 Dec	IDPD 2027: the schemes guide, updated 3 Dec. Refresh same URL with verified 2027 figures.	Parents · Newly Diagnosed · Refresh	—	none
13 Dec	Winter break plan 2027 (refresh) + reader-submitted activities Refresh same URL.	Parents · Home Life · Refresh	—	/for-sensory-play-exploration
20 Dec	2027 in review + the 2028 reader survey Survey drives 2028 calendar; original data for the therapy-cost piece.	Evidence · Evidence Explained · Year review + survey	—	none

Housekeeping already decided

• The 8 news posts are rewritten into the Evidence Explained format on their scheduled dates; until then they stay live with the disclaimer.
• Homepage H1: “Practical help for raising a sensory-sensitive child in India”.
• Store nav gets a “Learn & Community” link to resources.ableys.in; each store blog post links to its deeper Resources twin.

To pitch a piece that is not on this calendar, or to claim one, email team@ableys.in with “Editorial calendar” in the subject. See also Write for Us.